Digital Marketing Strengths

Artificial Intelligence

As a leader in content development for more than 15 years, I have helped develop AI tools and prompt builders, which positioned me as an expert on the topic when popularity grew through ChatGPT and OpenAI in late 2022. I have studied prompt creation and tested over a dozen AI tools - choosing the best among them to help my teams become and remain as efficient as possible.

Search Engine Optimization

My search engine optimization (SEO) expertise has helped agencies and clients improve their online visibility and drive website traffic. Beginning with a well-thought-out content strategy and continuously managing content through content marketing, I have personally contributed to incredible traffic increases for many clients. With a thorough understanding of the latest SEO techniques and trends, I help businesses get ahead of the competition.

Copywriting & Editing

Effective copywriting is essential for any successful marketing campaign. In the early days of my marketing career, I served as a web writer, a digital content manager, and web content support manager, before moving into management. I specialize in crafting compelling copy that resonates with the target audience and drives conversions. Further, I consider myself an expert as it pertains to training new and junior writers.

Software & Technology

Throughout my career, I have had to adapt and conquer a number of software applications to remain as efficient as possible. I have an advanced knowledge of the following digital marketing applications:

WIX
Wordpress
Webflow
Google Analytics
Canva
Slack
Yoast
Ahrefs
SEMRush
SEO Quake
Salesforce
ChatGPT
Jounce
Monday.com
Meta